Company News

Unilever Sues Look-Alike Competitor

Author Image

By: TOM BRANNA

Editor

THE NETHERLANDS: Anglo-Dutch food and soup producer Unilever has accused Dutch retailer Albert Heijn (AH) of deliberately changing the look of many of its house brand items to resemble Unilever’s A-brand products. A lawyer for Unilever showed an array of products to Arnhem Court in a bid to prove its case and pointed to market research, which claimed that 50% of those questioned found it difficult to distinguish between AH and Unilever products. Albert Heijn has denied that it deliberately copie...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters